Podcasting is here, not going anywhere and you should be utilizing it's power for your business... Why??
Because It's an incredible marketing tool that gives you the ability to establish an intimate relationship with a potential buyer like never before.
• Podcasts aren't bound by regulation or region. They're worldwide. Reaching a new audience that was otherwise unreachable is a thing of the past.
• As an expert in your chosen field it's easy to build trust and loyalty with a potential client just by talking about what you know best.
• You'll have the valuable opportunity to network with a massive amount of professionals in your industry by having them be guests on your podcast.
• Frequency is key when advertising. Your message is shared consistently and frequently, in short powerful bursts with your target market listeners.
Podcasts are a superior form of content to other types. It's better then video and written because your audience isn't locked in one spot with their attention tied up in visuals. The content is evergreen and on demand. In 2019, North Americans generally don't have to worry about mobile data consumption. Affordable unlimited or high megabyte data packages are becoming essential and getting faster. With one podcast you can generate a lot more value added content to spread across all platforms.
For every one 30 minute podcast episode you can create:
1 article or whitepaper Minimum 10 short video clips 1 blogs posts based around the content 10 quote tweets 3 Facebook posts 3 instant posts 1 Pinterest infographic 1 LinkedIn article 1 webinar 1 e-book
But the most important reason why podcasts are among the most powerful of marketing tools is because of the parasocial relationship that you build between you and your listeners (who are primarily your target market). And you won't even know it's happening until your audience starts to reach out to you. Like radio, listening to a podcast is a very intimate and enjoyable experience. Listeners feel like they're being spoken to directly and that they're part of the conversation. They'll listen so much that they'll begin to feel like they know you on a personal level. At this point you became and influencer and your opinions, expertise and interests become trusted.
You'll be able to talk about your service or product throughout each episode right along side the value everyone craves. A well produced podcast along with a great service or product will win every time.
If you have any questions about starting a podcast, ask in the comments below. We answer every question. You can also email firstname.lastname@example.org to get in touch with us.